Another great feature to use is paid advertisements like PPC or pay-per-click ads. They normally appear at the top and bottom of the search results and are ment to drive interested leads for your business. Again these are guided by your selected keywords but you want to use keywords that signify intentions to convert (or close to conversion). Put yourself in the consumers shoes, what would they search for if they were looking for your product/business?

Featured Snippets are a block of text that quickly answers the user’s search query. These snippets appear near the top of the search results, before the other organic listings making it a highly sought-after postion because users tend to click on the first listing they see. You can use this feature but there isn't a formula to gain that spot, so start off by creating a bulleted or numbered list to an easy solution. A fast, digestible answer to their question is what users get.

Appearing on the right-hand side of the search results are knowledge graphs, they usually come up when looking for generic search queries. This box contains necessary basic information about companies, celebrities, historical figures, and more. Unfortunately there is not a way to integrate this feature since google uses sources like Wikipedia to get the information found in knowledge graphs.